Privacy policy

Privacy Policy

77BIKEZZ.COM

Last updated: 14 October 2026

At 77BIKEZZ, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, share, and protect personal data when you visit our website, purchase products, or contact us.

We process personal data in accordance with applicable data protection legislation, including the European Union General Data Protection Regulation (GDPR).

1. Who We Are

77BIKEZZ is an online store specializing in e-bike accessories, replacement parts, and related products.

For questions about your personal information or this Privacy Policy, please contact:

Store name: 77BIKEZZ
Website: https://77bikezz.com
Email: mihailungu6@protonmail.com
Address: Vidars Plads 45, 3650 Ølstykke, Denmark

77BIKEZZ is responsible for the processing of personal data described in this policy, except where another organization acts as an independent data controller.

2. Information We Collect

When you visit our website or place an order, we may collect the following categories of personal information:

Personal and contact information

Full name
Email address
Telephone number
Billing and delivery addresses

Order and transaction information

Products purchased
Order history
Payment status
Shipping and tracking information
Returns and refund requests

Technical and usage information

IP address
Browser type
Device information
Website interactions
Cookie identifiers
Approximate location derived from technical information

Customer communications

Emails and customer service inquiries
Product questions
Complaints
Return requests
Other information you voluntarily provide

Payment transactions are handled through Shopify and supported payment service providers. We do not require customers to send complete payment card details directly to us.

3. How We Use Your Personal Information

We process personal data for the following purposes:

Order processing and fulfillment

To accept orders, process payments, arrange shipping, provide order confirmations, and handle returns.

Legal basis: Performance of a contract under GDPR Article 6(1)(b).

Customer support

To answer questions, respond to complaints, resolve delivery problems, and provide assistance.

Legal basis: Performance of a contract or our legitimate interests, depending on the circumstances.

Legal and accounting obligations

To maintain records required under applicable tax, accounting, and consumer protection laws.

Legal basis: Compliance with a legal obligation under GDPR Article 6(1)(c).

Website security and fraud prevention

To protect our website, investigate suspicious activity, and prevent unauthorized transactions.

Legal basis: Our legitimate interests under GDPR Article 6(1)(f), where applicable.

Marketing and promotions

To send promotional emails or other direct marketing communications where permitted by applicable law.

Legal basis: Consent where required, or another lawful basis where expressly permitted by applicable law.

You may withdraw marketing consent at any time.

Website analytics and improvements

To understand how visitors use our website and improve its performance and customer experience.

Legal basis: Consent where required for non-essential cookies or similar technologies, or legitimate interests where legally permitted.

4. Shopify and Third-Party Service Providers

Our online store is hosted by Shopify, which provides the e-commerce platform used to operate our website.

We may share necessary personal information with trusted service providers, including:

Shopify and its relevant service providers
Payment processors
Shipping and delivery companies
Website hosting and technical service providers
Customer service tools
Analytics and marketing providers, where enabled
Professional advisers and authorities where legally required

Personal data is shared only where necessary for a legitimate business purpose and subject to applicable data protection requirements.

Some service providers act as data processors on our behalf, while others may act as independent controllers.

You can learn more about Shopify's privacy practices at:

https://www.shopify.com/legal/privacy

5. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to support essential website functions.

These may include:

Shopping cart functionality
Checkout and payment security
Customer session management
Website performance
Analytics, where enabled
Advertising and marketing measurement, where enabled

Strictly necessary cookies may be used without consent where legally permitted.

Non-essential cookies and tracking technologies requiring consent will only be used after obtaining valid consent.

Where applicable, visitors can manage or withdraw their cookie preferences through our website's cookie settings.

You can also manage cookies through your browser settings.

6. Marketing Communications

We may offer customers the opportunity to subscribe to newsletters, product updates, special offers, and promotional communications.

Where consent is required, we will send such communications only after obtaining the necessary consent.

You may unsubscribe at any time by using the unsubscribe link in a marketing email or contacting:

mihailungu6@protonmail.com

Withdrawing consent does not affect the lawfulness of processing carried out before withdrawal.

7. How Long We Keep Personal Data

We retain personal information only for as long as necessary for the purposes described in this policy or to comply with applicable legal obligations.

Retention periods depend on the type of information and the purpose for which it is processed.

For example:

Order and accounting records may be retained for the period required by Danish bookkeeping and tax legislation, generally five years from the end of the relevant financial year.
Customer service communications are retained for as long as reasonably necessary to resolve requests, handle disputes, or establish legal claims.
Marketing information is retained until consent is withdrawn or the information is no longer necessary, subject to any applicable legal obligations.
Technical and analytics information is retained according to the relevant service settings and applicable legal requirements.

When personal data is no longer required, it will be deleted or anonymized where appropriate.

8. International Data Transfers

Some of our service providers, including Shopify and its subprocessors, may process personal information outside the European Economic Area (EEA).

Where personal data is transferred internationally, we rely on appropriate safeguards as required by GDPR, such as adequacy decisions or approved Standard Contractual Clauses, where applicable.

Customers may contact us for further information about relevant international data transfer safeguards.

9. Your Rights Under GDPR

If GDPR applies to the processing of your personal information, you may have the following rights:

Right of access: Request information about the personal data we hold about you.
Right to rectification: Request correction of inaccurate or incomplete information.
Right to erasure: Request deletion of personal information where applicable.
Right to restriction: Request restrictions on certain processing activities.
Right to data portability: Receive certain personal data in a structured, commonly used, machine-readable format.
Right to object: Object to processing based on legitimate interests and to direct marketing.
Right to withdraw consent: Withdraw consent at any time where processing is based on consent.

These rights are subject to applicable legal conditions and exceptions.

To exercise your rights, contact:

mihailungu6@protonmail.com

We will respond within the timeframe required by applicable data protection law, generally within one month of receiving a valid request.

10. Data Security

We take reasonable technical and organizational measures to protect personal information against unauthorized access, alteration, disclosure, loss, or destruction.

Our store uses Shopify's e-commerce infrastructure, including security features supporting encrypted connections and secure payment processing.

However, no internet-based system can guarantee absolute security.

Customers should avoid sending sensitive payment information through ordinary email.

11. Children's Privacy

Our website is intended for customers who are legally able to make purchases or who have the necessary permission from a parent or legal guardian.

We do not knowingly collect personal information from children in circumstances where such collection would violate applicable data protection legislation.

If you believe that we have unlawfully collected a child's personal information, please contact us so that we can investigate and take appropriate action.

12. Third-Party Websites

Our website may contain links to external websites or services.

We are not responsible for the privacy practices or content of independent third-party websites.

We recommend reviewing the privacy policies of any external services you visit.

13. Complaints and Supervisory Authority

If you have concerns about how we process your personal information, please contact us first so that we can investigate.

You also have the right to lodge a complaint with a competent data protection supervisory authority.

In Denmark, the relevant authority is:

Datatilsynet (Danish Data Protection Agency)

Website: https://www.datatilsynet.dk

You may also have the right to complain to the supervisory authority in your EU or EEA country of residence or work.

14. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our business operations, technology, legal obligations, or data processing practices.

Any updated version will be published on this page with a revised date.

Where required by law, we will provide additional notice or obtain consent before making material changes to relevant processing activities.

15. Contact Us

For privacy questions, data access requests, deletion requests, or other concerns, please contact: